Body confidence is a notion that seems to come naturally to young children. They don't fret over whether their bodies are "right" or "wrong"; instead, they prioritise happiness and comfort. However, as we grow older, many of us lose this innate confidence and spend much of our adulthood striving to reclaim it.

Feeling good every day is important for your mental and physical health. When you feel good, you have more energy, you're more productive, and you're better able to handle stress. Here are five hacks that can help you feel good every day!

Valentine’s Day is often associated with couples, chocolates, and of course bouquets of red roses. But why should this day be reserved only for romantic relationships? We believe that this day should be celebrated by everyone, regardless of their relationship status. This is why we champion celebrating self-love, body positivity,...

Does your FULL wardrobe fit you? And do you love it?

For most of us its probably a big no. Its more like the 80/20 rule, 20% of our clothes we are wearing 80% of the time! Why are we wasting closet space? 

Not only do we want you to love your new Contour Clothing items, but we’re also all about quality and sustainable fashion, and want your new order to be a long-lasting wardrobe staple for many years to come. Check out our top tips to get the most out of your new Contour Clothing items!

Black Friday is coming, its our favourite time of year to try a new brand or a new piece of clothing you have been thinking about. Its less risky as there are great deals on, PLUS we make it ZERO RISK! You can shop stress free knowing we will ALWAYS REFUND or EXCHANGE your orders!...

Is fat the worst thing you can be?Recently the gorgeous @alisondresses reminded us of a JK Rowling quote:“Is ‘fat’ really the worst thing a human being can be? Is ‘fat’ worse than ‘vindictive’, ‘jealous’, ‘shallow’, ‘vain’, ‘boring’ or ‘cruel’? Not to me!” This was after Rowling went to the British Book...

It’s Friday, and I’ve decided to put on my little black dress. Beforehand, I’m squeezing into my shape-wear, smoothing out my body shape to make sure I feel as confident as possible, and make sure the dress “looks good”. I’m standing, checking myself out in the mirror, only to realise...

I wanted to celebrate Self Love this Valentines day, so lets start with a question: How do you see yourself? First, think about your personality, what are the words you would use to describe yourself? Are they positive like, fun loving, happy, loyal and caring?  Now, how do you see...

3 Tips This Stylist Learned From 20 Years of Dressing Curves ✨... and how Embodycon™ ticks all the boxes! Susan Moses is a celebrity stylist, designer and fierce advocate for style beyond size. She has styled everyone from Britney Spears to Queen Latifah over her two-decade-plus career and she's learned a...